Seoul by Ruby

Skincare made beautifully simple.

Inspired by Korean skincare, SEOUL by Ruby creates thoughtfully formulated essentials designed to hydrate, nourish and elevate your everyday ritual.

At the heart of our collection is PDRN (Sodium DNA), paired across our formulas with carefully selected ingredients including Niacinamide, Hyaluronic Acid, Ceramides, Peptides, Panthenol and Collagen to support hydrated, smooth and radiant-looking skin.

From everyday essentials to targeted treatments, every formula and texture has been carefully considered to make effective skincare feel simple, luxurious and enjoyable to use.

Vegan. Cruelty-free. Thoughtfully created.

Pre-order The Daily Ritual + The Recovery Ritual together to experience the complete SEOUL by Ruby collection, with everyday essentials and targeted treatments for your full skincare ritual.

All Products
A skincare set from SEOUL by Ruby displayed in front of a brown cardboard box. The set includes a serum dropper bottle, a hydrating mask cream jar, a deep cleansing face wash jar, a blue-enzyme mask cream jar, and an eye cream jar, all in soft pink packaging.

The Recovery Ritual

The Recovery Ritual
$169.00
Four Seoul by Ruby skincare products arranged in front of a large kraft gift box, with black banners at the top and bottom reading 'PRE ORDER - NOVEMBER DELIVERY'. Visible products include a cleanser, milky toner, serum, and barrier moisturizer.

The Daily Ritual

The Daily Ritual
$159.00
A 150 ml pump bottle of Seoul by Ruby PDRN Niacinamide Cleanser, featuring a white label and pump on a clean white background.
Coming Soon

PDRN Facial Cleanser

PDRN Facial Cleanser
$39.00
A 150 ml bottle of Seoul by Ruby PDRN Niacinamide Milky Toner, featuring a soft blush pink label and a white cap, set against a clean white background.
Coming Soon

PDRN Milky Toner

PDRN Milky Toner
$44.00
A 30 ml glass dropper bottle of Seoul by Ruby PDRN Vita Toning Ampoule, showing the light peach-colored liquid inside with visible gold-toned capsules, set against a clean white background.
Coming Soon

PDRN Glow Boosting Ampoule

PDRN Glow Boosting Ampoule
$49.00
A jar of Seoul by Ruby PDRN Niacinamide Repair Cream on a clean white background. The product features a white lid, a frosted glass jar, and a pale pink label with black text.
Coming Soon

PDRN Barrier Moisturiser

PDRN Barrier Moisturiser
$47.00
A 30 ml dropper bottle of Seoul by Ruby PDRN Peptide Serum, featuring a frosted glass bottle with a pale pink label and a white dropper cap, set against a clean white background.
Coming Soon

PDRN Peptide Serum

PDRN Peptide Serum
$48.00
A white cosmetic jar of Seoul by Ruby PDRN Toner Pads on a clean white background with a soft shadow.
Coming Soon

PDRN Collagen Toner Pads

PDRN Collagen Toner Pads
$44.00
A 100g squeeze tube of Seoul by Ruby PORN NIGHT WRAPPING MASK, in a pale pink color with black and red text, set against a clean white background.
Coming Soon

PDRN Overnight Wrapping Mask

PDRN Overnight Wrapping Mask
$44.00
A white cosmetic jar of Seoul by Ruby PDRN Lip Sleeping Mask on a clean white background.
Coming Soon

PDRN Lip Sleeping Mask

PDRN Lip Sleeping Mask
$34.00
PDRN Hydrogel Eye Mask by Seoul by Ruby
Coming Soon

PDRN Hydrogel Eye Mask

PDRN Hydrogel Eye Mask
$39.00