SEOUL BY RUBY / EXPLORE & UNDERSTAND
Reading an ingredient list.
A good ingredient list is specific. Learn to recognise ingredient names, cosmetic roles and the limits of what the label can tell you.
Preparing for launch · pre-release product renders
THE LABEL EDIT
Recognise the exact name.
Shea Butter may appear as Butyrospermum Parkii (Shea) Butter. Hyaluronic-acid-related ingredients may appear as Sodium Hyaluronate or Hydrolyzed Sodium Hyaluronate. Read the named form rather than assuming they are interchangeable.
Understand roles, without ranking products.
Humectants such as Glycerin and emollients such as Squalane serve different formulation roles. An ingredient list alone is not a clinical test or a reliable guide to how a finished product will feel.
Do not reverse-engineer a percentage.
We don't claim ingredient concentrations from a product name or highlighted ingredient. Check the full ingredient list and cautions on the packaging you receive.