SEOUL BY RUBY / EXPLORE & UNDERSTAND

The Seoul Journal.

The ingredients behind the names. The formats behind the ritual. A considered reading list for Seoul by Ruby skincare.

Preparing for launch · pre-release product renders

Seoul by Ruby PDRN Peptide Serum, 30 mL

EXPLORE & UNDERSTAND

Seoul by Ruby PDRN Peptide Serum, 30 mL

INGREDIENT NOTES

What the PDRN label tells you.

PDRN gives the collection its name. On the ingredient list it appears as Sodium DNA, and each product pairs it with different ingredients.

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Seoul by Ruby PDRN Barrier Moisturiser, 100 g

THE LABEL EDIT

Reading an ingredient list.

A good ingredient list is specific. Learn to recognise ingredient names, cosmetic roles and the limits of what the label can tell you.

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Seoul by Ruby PDRN Collagen Toner Pads, 70 Pads / 150 mL

APPLICATION NOTES

One pad. Two labelled methods.

Collagen Toner Pads are pre-soaked pads: 70 Pads / 150 mL. Sweep one over the face, or use it as a short mini-mask.

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THE FORMULA & ROUTINE EDIT

Keep reading. Make a clearer choice.

Seoul by Ruby PDRN Peptide Eye Cream, 15 g

Read the named peptides.

What Carnosine and the Eye Cream’s named peptides tell you — and what they do not.

Explore the edit ↗
The toner comparison ↗Read gummy serving information ↗